I was an avid Goya product buyer; especially this year during the COVID-19 pandemic. But now obviously I'm not.
Bye Bye Goya
Altísimo Live! on May 5
Altísimo Live! to Unite America with All-Star Latin Music & Pop Culture Livestream Festival on Cinco de Mayo to Support Farmworkers Pandemic Relief Fund
Most Culturally Diverse Cities in the U.S.
We have come to that time of year when Wallet Hub ranks the most & least ethnically diverse cities in the U.S. We have to remember that diverse does not only include racial or ethnic backgrounds. According to Wallet Hub, to identify the most ethnically diverse places in the country, they compare more than 500... Continue Reading →
The importance of the 2020 Census (with Cardi B)
Cardi B wants you to fill out your census. It's easy and only takes about 10 minutes.
Hispanic Heritage Month comes to a close
Although Hispanic Heritage Month did end last Tuesday, October 15, this doesn't mean we have to limit ourselves on celebrating our influences around the country. Here are a few highlights from the last month: Pew Research center states that a record 32 million Latinos are projected to be eligible to vote in 2020, up from... Continue Reading →
Shakira & Jennifer Lopez to perform during the Pepsi Super Bowl LIV Halftime Show
Pepsi and the NFL collaborated with Roc Nation to bring these two icons together for the first time ever, for what will be an unforgettable performance on the world's biggest stage.
Barbie celebrates Día de los Muertos
Mattel will debut "Day of the Dead" Barbie celebrating Mexican holiday
Jennifer Lopez to play Griselda Blanco, the “Godmother of Cocaine”
Jennifer Lopez to play real-life drug lord, Griselda Blanco.
San Pues Colombian Fusion is a no
I currently live in Fairfax, VA where there is no Colombian influence whatsoever. When I moved here in 2015, I asked myself, "Where can I grab authentic Colombian food." The reply was, "You have to go to Silver Spring, MD." Not ideal. However, in May 2019 I was pleasantly surprised to see the opening of... Continue Reading →
Marketing to the Latino traveler
The country's Latino population’s purchasing power tripled from 2006 through 2016, increasing from half-a-billion dollars to $1.5 trillion.
The Professional Latino 