I was an avid Goya product buyer; especially this year during the COVID-19 pandemic. I was using Adobo, Sazon, Sofrito in so many recipes. But all of that changed on July 9, 2020 when Goya President Robert Unanue praised Orange 45 during a visit to the White House.
According to a New York Times article, “Mr. Unanue compared the president to his grandfather, an immigrant from Spain who founded the food company in 1936. ‘We’re all truly blessed at the same time to have a leader like President Trump,’ Mr. Unanue said.” That sparked an outrage in the Latino community.
I should have started by stating this is indeed my opinion, however, when you have (almost) an entire community boycotting Goya, you know you did something wrong. And then days later Orange 45 was touting the community by taking pictures at his desk with Goya products. As a Latino, this is a smack in the face. Orange 45 clearly does not like any person of color.
So how well or bad is the brand doing? According to an NBC News article, “The brand received $47 million worth of negative publicity in the last month, one study shows.” Unfortunately, we are unable to see the sales numbers since it’s a private company.
So like any other person that used to buy Goya products, I wanted to research how to make my own. And naturally, people started posting how to make these delectable products:
- Adobo – https://www.instagram.com/p/CCcblsZpz2e/
- Sazon – https://www.instagram.com/p/CCcblsZpz2e/
- Sofrito – https://www.instagram.com/p/CCr3nXiJRiD/
You can also purchase alternative brands like Del Monte Foods, Hormel Foods & B&G Foods. What have you been doing with your old Goya products?